Technology is changing rapidly. Every few years, new inventions come out due to technological advancements. Similarly, every few years, web design trends change to adjust to these new technologies. Here are seven signs you a new website:
1) YOUR WEBSITE IS OUTDATED
Does your website have information that is outdated? Maybe there are services you aren’t offering anymore, or maybe you’ve added some services that need to be promoted. Your website is your online reputation, and you should be updating it as often as possible to make the most out of your online assets. Without having updated information, you may lose potential clients due to misrepresented information!
2) YOU ARE NOT RANKING WELL IN SEARCH ENGINES
Search engine algorithms are always changing. New and smarter algorithms now look for responsive, secure websites and many other features that help a website rank higher. If you have dropped in your search engine ranking for particular search terms, it may be a sign that your site no longer meets the required standards for a website. If that’s the case, then it’s time to think about a redesign or modification to your existing site!
3) YOUR COMPETITORS HAVE BETTER SITES THAN YOU
Competition is always there, and it’s your job to be ahead of the competition so that your business rises above the rest. In order to do that, you have to be up to date on all fronts, both on- and offline. If you notice your competitors’ websites are better than yours in terms of features, style, and user-friendliness, then it’s time to think about upping your game as well. No business wants to have potential clients gravitate towards their competitors due to an outdated site.
4) YOUR SITE ISN’T USER FRIENDLY
Sometimes, your website may have too many pages or it may be too confusing to find what you’re looking for. If your web analytics are showing a high bounce rate and low time on your site, that’s a pretty strong indicator that your site isn’t user friendly and that visitors are not sure where to go to find the information they’re looking for. If this is the case, then your website should be redesigned to encourage site visitors to read your content and follow through by contacting you to learn more about your products and services!
5) YOUR WEBSITE IS SLOW
Almost 50% of consumers expect a website to load within 2 seconds. Any longer, and the majority of people will abandon a website. If your corporate website is slow, you not only risk annoying your potential clients, but you also hurt your search engine ranking since speed and optimization are key factors in good SEO. Enhance your visitors’ online experience by redesigning your site so that it is optimized for speed and performance!
6) YOUR WEBSITE ISN’T RESPONSIVE OR MOBILE-FRIENDLY
Almost everyone has a mobile phone nowadays, or a portable device such as a tablet or laptop. If your website only looks good on desktops, and has formatting issues on mobile devices…that not only hurts your online image, but it damages your search engine optimization and drives away potential customers. You want your potential customers to enjoy every experience they have on your site, so that means ensuring your site looks perfect on different screen sizes and devices. If your site isn’t responsive, then it’s time to contact us to get a new website going for your business!
7) IT’S HARD TO UPDATE CONTENT ON YOUR WEBSITE
Maybe you are fine with your website, but the back end of the site is difficult to work with. One of the key parts of any website is making sure content is updated. If your site was created on a platform that is difficult to use or has not been updated in a while, it becomes increasingly difficult to make changes to your existing site. In this case, you want to upgrade your site to a newer platform that is more user-friendly and can regularly be maintained and updated. Time-consuming edits are already difficult enough; you don’t need to suffer through additional time-consuming obstacles and problems with difficult platforms.
ARE YOU READY FOR A NEW WEBSITE? When reading our article, did you say “yes” to any of the 7 signs you need a new website? If so, then you don’t have to wait any longer! Contact CryoDragon today for a free estimate on our services and let’s work together to build an amazing website that gets your business found online!