LOGO DESIGN PROJECT
Gemcast has been providing refractory solutions for industry since 1988. They work with their clients to offer custom solutions and products, providing services from design and manufacture to on-site installations and repairs. CryoDragon was hired by Gemcast to provide complete rebranding solutions. We were pleased to redesign their existing logo and website.
As a maker and supplier of refractory materials, their new logo had to represent their growth and the services they provide. To start the design process, we did a thorough research of their business and we knew that we had to emphasize their solutions in keeping the heat within a resistant material. We entertained various ideas, and everyone settled on the version where molten metal (in bright orange) was being poured from a large letter G, through a cold and resistant material (blue to represent “cold”) made up of the remaining letters of their company name.