In web design, copywriting is a crucial part to search engine optimization, user experience, and brand awareness. But don’t confuse copywriting with copyright! Copywriting is the written content seen through online media or print materials, while copyright is a form of intellectual property that protects creators of an original work.
Copywriters can write content for web pages, advertisements, commercials, press releases, brochures, and various marketing communications materials. Good copywriters will get readers and target audiences to take a particular action or create content that is sharable. By satisfying this, copywriters can help raise brand awareness and popularity. These professionals can be freelancers or part of a team in a creative agency. However, what you might not know is that web copywriting is a bit different than print copywriting.
Websites not only have to have good copy, but that copy also needs to be written so that the website is optimized for search engines with respect to particular keywords. As a result, website copywriters not only need a strong base in persuasive writing, but also additional search engine optimization skills.
At CryoDragon, we offer web and print copywriting services to all of our clients. Our approach to web copywriting is very straightforward, and it all starts with research.
- Good Research
The first step to good copywriting is to do a thorough analysis of the customer, product, competition and relevant keywords. By understanding the demographics of the target audience and our client’s competition, it becomes easier to narrow our focus and form a general idea of keywords that would be highly converting for that particular segment of the population.
- Engage Readers
Once we know who we’re targeting, we need to figure out how to catch their attention and start writing the text. Persuasive copywriting techniques will be put to the test here, and having an impactful and powerful headline will be a crucial part to attract readers to the subsequent text. Once we get to the text, we will need to figure out how to keep it simple, presentable, and easy-to-read for all audiences.
- Search Engine Optimized
After the copy has been written, the team of CryoDragon goes over every part to help optimize it for search engines. Whether it be keywords, placement and emphasis of certain words and text, or the layout of the copy, we work hard to help you content rank better on search engines.
If you’re looking for a web design partner, consider choosing CryoDragon to kick start your project. We offer a full range of services from web design to marketing and hope to be your one-stop solution to anything web-related! Contact us for a free quote today.
