We found a nice article describing 20 things your website should do and 5 things it shouldn’t for small business. To us, we believe that having a professional and elegant-looking website is crucial as a first impression to any potential client. Next, your website must be easy to use and user-friendly so that visitors can find the information they want in a click or two, instead of searching all over the website for more details. Your website should also include all necessary information to describe your business services and products in a simple, straightforward manner. Finally, some good search engine optimization strategies should be implemented to help your website rank higher in search results.
Take a look at this article and it may help you and your website designer pinpoint which features you want in your next website design project.
http://smallbiztrends.com/2013/10/things-your-website-should-do.html