Throughout the past year, we have been asked a few times what it is like running our own website and graphic design business in Waterloo Region, especially when everyone in the area is said to be “able to do it themselves”. Many individuals are under the impression that anyone can do what we do just because there are various educational institutions like the University of Waterloo and many science and technology startups in our backyard. However, this could not be further from the truth!
Technology is a very broad term and encompasses many specializations. An average engineer, for example, would not know what HTML or CSS languages are, nor would a physicist or business manager, unless they specifically took additional courses on their own time to learn about these coding languages. Although Waterloo Region is considered the Silicon Valley of Canada, many of the Computer Science or Software Engineering programs will learn programming languages specific to their field, and rarely does it involve artistic and visual design. In fact, without proper training and experience, it’s difficult to grasp a full understanding of the design process, computer languages, computer graphic design software or even the technical jargon that is used in day to day activities of website design and development.
Professional website design and development is a highly specialized field that requires a wide range of skills including graphic design, HTML, CSS, Javascript, PHP, database design, web development, web marketing, and more. Nowadays, the line is being blurred between what is a professional web designer vs. a hobbyist. With website builders such as Wix and Weebly out there, do-it-yourself hobbyists may consider themselves to be website designers because they created a website. Individuals who draw a logo using Paint can consider themselves graphic designers. Although it is great that there are many tools for tech-savvy individuals to learn about elements of web and graphic design, there is still a need for professionals and experts in this field who have a strong grasp of not just a couple of elements, but all the facets of website design/development and graphic design.
Professional web solution companies have the coding background to build a functional website from scratch. Their web designers are then able to design beautiful, custom websites that are truly unique to each client. These companies will also have graphic designers on hand to help draw logos or any print or media that will be required to give clients a full brand or corporate identity. And most importantly, professional web design companies will user their expertise to help clients optimize websites for search engines and help market their website or services online in the most efficient way.
CryoDragon is a professional website and graphic design company that has all the elements to take websites from start to finish, and then to marketing. We find it to be challenging yet rewarding profession where we work hard and do our research to make each client’s site unique and special. There are may cheap designers out there, so do your homework before buying! You get what you pay for, and in most cases, you end up paying more to get your website rebuilt by a professional. At CryoDragon, we’re not hobbyists and we’re not freelancers. Our team works full time and chose web and graphic design as their career path, so we are fully dedicated to giving our clients the best web solution they are looking for.
If you’re looking for a professional website, contact CryoDragon to see what we can do for you.
