With so many websites on the web nowadays, it’s easy for a website to become lost in the ranks of all the others. When people use a search engine such as Google, Bing or Yahoo! to find a service, they will most likely click on the first few businesses that pop up in the search results. So, what happens if you’re way back in the list and you don’t even show up on the first page, the second page, or even the tenth page? Then it’s time to get search engine optimized!
Search Engine Optimization (SEO), as defined by Wikipedia, is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid/organic results”. Consequently, if your website is more visible and higher in rank than other websites, then there is a much higher chance that your site will be reached and therefore a greater probability of gaining more customers and clients for your business. But this process is very tough and time-consuming.
In order to increase your SEO, you may need to edit your website’s content, coding, HTML, keywords, tags, and even more to drive more traffic to your site with a better search engine ranking position. But why would it be important anyway? Because it offers an invaluable source of targeted traffic to your website and gain more opportunities to work with potential clients. With businesses needing to stay at the top, SEO has now become an integral part of Internet marketing strategy. In fact, there are now companies that just focus on improving other companies SEOs.
It’s also important to note that broadening your SEO to try and reach too far a region, province, or country too fast can ultimately cripple your SEO as it provides no focus for the search engines to look for. Establish a baseline first in your locale, and then expand as your SEO improves!
As a website design and development company, CryoDragon also offers SEO services in Waterloo, Kitchener, Cambridge, and everywhere else. We excel at both the technical and creative elements that are required to enhance all aspects of your SEO, including great web design structure, SEO-friendly content writing, and keyword research. Contact CryoDragon to get your free quote!
