A lot of potential clients are usually shocked when they hear that CryoDragon’s logo design services start at a few hundred bucks. They usually think it’ll cost less than a hundred dollars, or even just cost $10! Our starting price isn’t cheap, but it’s rare that you will find a professionally designed logo for less than what we offer.
With the influx of cheap logo design services, there is a need to educate prospective clients on the difference between cheap vs. expensive logos. In the end, there seems to be a great divide between what professional graphic designers know, and how others judge or assume that breadth of knowledge. As professional graphic designers, CryoDragon and other design agencies know what it takes to create a great and long-lasting logo.
So, why should a logo cost a few hundred dollars? Why not $10 or $50? How much should you spend on a logo? Well, first of all, it takes time to design a logo. In fact, designing a logo is not as simple as you think! As a design agency that charges an hourly rate, it will take us several hours or quite a bit of time to use our knowledge, seek inspiration, sketch, revise and refine the logo designs until a final product is reached. On top of that, we take the time to get to know your business, your audience, and your competition so that we can build a great logo from that information. We went to school or have educated ourselves in this field and know the ins and outs of good graphic and logo design, so you are paying for our expertise and experience.
Let’s say you’re a graphic designer and have an hourly rate of $75/h. Your client wants you to design a logo for them for $50. Would you spend over 10-20 hours (equivalent to $750+) working on that logo for less than the pay for one hour? I should hope not! If there is a cheap “designer” out there on Craiglist or Kijiji willing to charge such low rates, be careful! They probably whip something off the top of their heads without background research of your business, and you won’t know if they steal a logo (so that you’re liable for copyright infringement), or piece together a few cheap clip arts. Just think about it…for a job that takes 10 hours (for example)…you’d be getting $5/hour!
So why hire a professional graphic design company to do your logo? Because we employ graphic designers that have the knowledge, education, and the background to help take logo design projects from start to finish. As a client, when you look at prices for any service with any web and graphic design company, understand that you are paying for quality and expertise. And as the saying goes, “you get what you pay for!” In professional graphic design, we live by this rule!
