In web design, copywriting is a crucial part to search engine optimization, user experience, and brand awareness. But don’t confuse copywriting with copyright! Copywriting is the written content seen through online media or print materials, while copyright is a form of intellectual property that protects creators of an original work. Copywriters can write content for web pages, advertisements, commercials,…
With the increasing popularity of mobile devices such as tablets and smartphones, it is now very important that websites are responsive and mobile-friendly. But what do these actually mean? Responsive web design is an approach to web design that allows for a site to have a fluid layout that provides an optimizing viewing experience no…
With so many websites on the web nowadays, it’s easy for a website to become lost in the ranks of all the others. When people use a search engine such as Google, Bing or Yahoo! to find a service, they will most likely click on the first few businesses that pop up in the search…
So, it’s time to search for something online. What do you use? Google? Bing? Or another type of search engine? The top two contenders have always been Google and Bing. But which one is better? Is there a difference at all? Well, it’s time to find out! Google is the most used search engine in…
As many of us in business have learned, an attractive and easy to use website is a must for company growth. Some people claim they don’t need them, but they are also the companies that have had the exact same clients since they opened their doors, and have done nothing else to expand or grow…